7.SI.1.1


 * **Bloom’s Taxonomy Level** || **Standard, Supporting Skills, and Examples** ||
 * (Analysis) || **7.SI.1.1 Correlate the illegal/unethical use of technology to the consequences as it relates to changes in society.**
 * Example:** Downloading copyrighted works negatively impacts the profits or intellectual property rights of the copyright holder and the related entities.
 * Copyright, DMCA, Creative Commons and other intellectual property rights,
 * Identity theft, costs, plagiarism, viruses, hacking, FERPA and CIPA, bullying and file sharing ||

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This example might be used to start a discussion regarding malware: In Japan — where even virtual pets have their own MP3 players — McDonald's ran a contest in which customers were eligible to win their very own MP3 device. After roughly 10,000 gadgets were handed out, customers discovered that each came bundled with 10 free songs and its very own QQPass trojan malware, capable of communicating user logins and passwords.
 * McDonald's Tainted MP3 Players**

A software patch was dispersed and a recall was instituted — thereby ending McDonald's worst campaign since the Arch Deluxe. Source: []

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